Got Web Ideas? Fishing for the Answers?
Think Outside The Code First!
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Facts, Thoughts, and Opinions About Web Development and Business Strategy
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I have been working a lot with AdSense lately in my spare time. I am going to be
writing several posts about Google Adsense in the near future. Topics will not
only include my findings and opinions on AdSense itself but also span in to other
areas such as building AdSense around data-driven features and using AdSense in
AJAX enabled Websites. I have many things I want to share with people.
I have worked with AdSense quite a bit in recent years. Some on my own and a lot
with a handful of clients who are using it. While I have clients who are doing
very well with AdSense, I have never really capitalized on it for myself. That
changed a few days ago when I re-designed a
Website I personally own.
Now, you may get the impression that the layout of the Website mentioned above has
produced well with AdSense. It is a good impression to have :) If you want to
implement the same layout on your Website - be my guest! However, let me
make a couple of quick points.
Where a user is apt to click on an AdSense ad
seems to vary by Website industry. Given that my Website deals with the outdoors,
someone else who has an outdoor Website may find this layout works well for them
as well. Someone in a
completely different industry may find the exact same implementation does not work.
You do not see OutsideTheCode.com with the same AdSense layout do you? I tried it
here for a few weeks. It bombed.
A few months ago, I discussed
Google AdSense in Niche Markets.
I definately still agree with most of the things I mentioned in that post.
All that being said, I have kept at it and there have been some new awakenings.
If you think it is easy - it isn't. If you want to monetize
Google AdSense on a Website that is rich in content then
it takes a lot of time not only to produce that content but to trial and error
your campaigns.
I would tell anyone that if you are
truly serious about getting an effective AdSense campaign going then you have to work
on content first. How
far you can go with AdSense won't be known until you really have a lot of things to
build around. Then you need to figure out how to build around them as click rates
vs. ad position varies per Industry. Some may find it varies per Website.
I do not claim to be Mr. AdSense expert. I just like to share my findings with others
as so many others have shared their opinions with me. Given the amount of different
Websites that I have worked with AdSense on, I do believe that others will find some
of my information useful, especially building data-driven and/or AJAX enabled
Websites that employ Google AdSense. At least it is a start of some kind for those
with campaigns in limbo or just curious about using AdSense.
I have many things I want to discuss in coming days so......... stay tuned folks.
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• Utilizing AJAX to Display Imagery Near AdSense Ads
Monday, July 28, 2008
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• HTML Validation Seemed to Solve the Problem of Ads Not Appearing
Monday, July 28, 2008
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• Validating HTML to Solve AdSense Ad Problems and Increase Search Engine Ranking
Sunday, July 27, 2008
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• AdSense Ads Disappear/Re-appear
Friday, July 25, 2008
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• How Will Google Handle AJAX to Maximize Adsense Websites?
Wednesday, July 23, 2008
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• Google Adsense in Niche Markets
Tuesday, February 12, 2008
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