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Validating HTML to Solve AdSense Ad Problems and Increase Search Engine Ranking
Rob Taylor, Independent Developer & Consultant, TConsult, Inc. www.enginesforwebsites.com
Sunday, July 27, 2008
Target Topic: Validating HTML to enhance search engine ranking and solve problems with Google Ads appearing. Somewhat speculative but it can't hurt.

The AdSense Issue I have been having on my other Website got much better over the weekend. I have done a few things to try and solve the problem and I am not sure exactly what did what. It is also the weekend and traffic will be heavier this week. Nothing is set in stone yet.

On Saturday morning I awoke to find my Google Ads gone (again) on the two pages I have been having problems with. None of the others. Desperate for anything that would solve the problem, I started validating the HTML of those two pages to see if I had any bad HTML errors that might be affecting the ads being served and overall ranking.

The service I used is the W3C HTML Checker. For the record, opinions vary widely as to whether or not Google penalizes you for poorly formatted HTML. Poorly formatted HTML does not stop google from spidering your page - that's for sure. It may not even stop you from getting a #1 ranking. However, some people claim emphatically that poorly formatted HTML penalizes you. Others claim it makes no difference. Google is saying nothing as far as I can tell.

If you are having problems getting ads to display on your Website then validating the HTML is one thing that you or the person developing your Website can try. OK, enough about code.

I found some very bad errors on the two pages I was having problems with. One of those problems was so bad I could not believe the page was appearing correctly. After I validated my pages, my ads came back and have stayed back. I don't know if it made any ranking changes. As I mentioned the other day, ranking changes often and a lot these days.

Again - I am not saying for sure that it fixed then problem but it may have. Regardless, it can't hurt.

If you have a couple of pages that will not display ads or you are interested in doing it just to see if it will change your ranking then try validating the HTML.
W3C HTML Checker


More
Utilizing AJAX to Display Imagery Near AdSense Ads Monday, July 28, 2008
HTML Validation Seemed to Solve the Problem of Ads Not Appearing Monday, July 28, 2008
AdSense Ads Disappear/Re-appear Friday, July 25, 2008
How Will Google Handle AJAX to Maximize Adsense Websites? Wednesday, July 23, 2008
A Campaign of Google AdSense Posts Wednesday, July 23, 2008
Google Adsense in Niche Markets Tuesday, February 12, 2008



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